Fastlane Fight Back

It is not hard to figure out why Fastlane (or realtoy) changed their packaging, it is really a head on to the latest 2009 Hot Wheels movement.

Not just that, the selling price for the new packaging is 1 ringgit cheaper, RM5.50. That even cheaper before Hot Wheels price increament.

The Rival
Mattel will need to educate non Hot Wheels collectors about the differences on their product vs rival. To parents or children, both may looked the same, but parents may pick the red package because of their price. You never know.

Top Portion
A Celica looked car on every cards, this is to cut production cost on art works compared to Hot Wheels packaging.


Packaging Back
Mentioned Fastlane is OEM from Realtoy International. They have more castings on Audi, BMW, Ford, Honda, Mazda, Mercedes-Benz, Nissan, Porsche, Subaru, Toyota and Volkwagen.


The Real Fight Back
Realtoy produced production cars (real cars) and they do have quite numbers of Japanese and European models. That aren't what collectors are collecting for? VWs, Hondas...

The only thing they need to do is to create a chase car series, similar to Hot Wheels, Segments series, First Edition and Super T-Hunts (with rubber wheels) will definately boost their collectors base.

Fastlane Marketing Department, think about it! YeoCP//

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